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  • Terry Mcclintock

Hospitio, GrayMatter, Set to Transform N. American Airports Sales

Updated: Dec 21, 2021

DALLAS-FORT WORTH and BANGALORE (December 16, 2021) – U.S. airports will soon have the ability to potentially enhance retail sales by double digits and serve their customers better, with new data-capture tools that help airports manage their retail operations more effectively, through a partnership announced today by Dallas-based Hospitio Consulting and Services and GrayMatter, based in Bangalore.

After successful implementations in Asia and in South America, GrayMatter is bringing its groundbreaking Store Sense system to U.S. airports, and expanding to additional Canadian airports. Hospitio will serve as GrayMatter’s representative in North America.

Store Sense uses proprietary point-of-sale and data analytics technology -- across an airport retail landscape that often has hundreds of outlets -- to help airports and vendors understand in real time what customers are buying, where they are buying, and when. Airports and stores can then use this information to assess and improve sales, revenues and operations immediately, rather than relying, as they do today, on sales data that can be weeks and even months old, not to mention the onerous task of account reconciliation.

In addition to capturing data from individual concessionaires, Store Sense can provide real-time data on sales across general categories, such as purchases of food, electronics, books, etc.

The Store Sense system is in place in major airports in India and Colombia, where GrayMatter has demonstrably shown an increase in airport retail revenues and profitability by as much as 3-6 percent and sales by as much as 12 percent, while also reducing lost revenue caused by inefficiencies or lax inventory and staffing controls.

GrayMatter CEO Vikas Gupta said the system has proved invaluable in helping airports manage through COVID-19. “We are already helping airports around the globe respond quickly to the significant impacts that COVID has had on passenger traffic, and thus on airport retail commercial contracts. The new commercial contracts are driven with the philosophy of risk and reward sharing between concessionaire and airports, and are structured with higher revenue sharing model and lower rentals. Some airports have also adopted a progressive revenue share model and revenue per passenger model,” he said. “When we emerge from the COVID area, this technology and our analytics will be critical for managing concessionaire contracts and performances. The technology will also help and enable a contactless shopping experience and higher value share of the passengers. We are delighted to bring it to the U.S. and to additional locations across Canada.”

Hospitio Chief Operating Officer Christian Fleischer said “Store Sense is proving its worth in major airports around the world, and we are looking forward to working with GrayMatter to introduce it to the U.S. and across Canada.”

Hospitio and GrayMatter also plan to introduce GrayMatter’s parking revenue management solution for airports, giving airports real-time data to better manage the customer’s parking experience while optimizing revenues.

For a video and case study of the Store Sense product, click here.

For more information about GrayMatter’s airport solutions in the U.S. and Canada, contact Terry McClintock at


Hospitio, Andrea Rader, or call or text 480-262-3898

GrayMatter: Sandeep Bhatt, or call or text +91 910-816-7826


GrayMatter is a Big Data and Data Science specialist with a strong BI & Analytics services and product development background with over 170+ successful project implementations across USA, EMEA & APAC spanning multiple industries. GrayMatter brings decades of experience in delivering analytics and digital transformation for 15+ Airports globally and are recognized experts in the Airport business across commercial and operational areas, globally. Collaboration with strategic technical partners besides in-house engineering excellence has given rise to innovative industry specific product offerings. Products like Store Sense, Car Park Revenue Management, Airport Commerce Platform, SkyEdge, Core Service Standards and Scan2Board have already taken big strides in the global markets. GrayMatter is Head Quartered in Bangalore, India with offices in USA, Europe, Malaysia and UK. For more info about GrayMatter please visit


Hospitio is a global consulting firm with offices in the U.S., Europe, Latin America, and Asia offering consulting services in aviation, transportation, hospitality, cargo and logistics, travel technology, and tour and cruise industries. The firm specializes in strategic commercial consulting, operations consulting, as well as with organizational staffing and development. You can learn more about Hospitio at

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