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  • Andrea Rader

Hospitio Enters Agreement with PROS to Drive Best-in-Class Strategic Airline Consulting

Collective expertise to drive revenue profitability, operational excellence and customer experience

DALLAS and HOUSTON - August 22, 2023 – Hospitio Consulting & Services, a Dallas travel industry consultancy specializing in the travel and transportation industries, today announced a strategic consulting agreement with Houston-based PROS (NYSE: PRO), a leading provider of AI-powered SaaS pricing, revenue management and offer optimization solutions for airlines.

The collaboration brings two powerhouse organizations together to optimize revenue management practices within the airline sector. Leveraging the collective expertise of both organizations, the resulting enhanced business strategies will aim to ultimately help PROS airline customers drive revenue profitability, efficiency, operational excellence and customer satisfaction.

As the airline industry transitions toward offers and orders, requests for additional services and consulting have never been higher. The collaboration between Hospitio and PROS combines the cutting-edge capabilities of PROS airline offer and revenue management portfolio with the deep industry knowledge and consulting proficiency of Hospitio. Customers will benefit from upskilling, enhanced training and improved revenue management strategies and execution across every airline business model—from network to hybrid and low cost.

"We are very pleased to welcome Hospitio to the PROS team,” says Terra Davies, Vice President, Professional Services, PROS. "Their deep understanding and knowledge of aviation revenue and organizational management will supercharge the strategies for our state-of-the-art software solutions and will allow our PROS airline customers to unlock new levels of revenue potential and operational efficiency. Together, we are committed to driving measurable value and helping PROS customers thrive in an evolving market.”

PROS Airline Revenue Management is the industry-leading revenue management solution, leveraging Artificial Intelligence, machine learning algorithms and dynamic pricing capabilities to maximize revenue opportunities and efficiencies across various distribution channels. The PROS system enables airlines to accurately forecast demand, set optimal fares, maximize revenue and effectively manage capacity.

Hospitio brings decades of experience and a team of seasoned aviation professionals to the collaboration. Its consulting services encompass revenue management, network planning, operational optimization and customer experience strategies for the transportation industry.

"PROS is renowned for its cutting-edge AI, revenue management capabilities and commitment to state-of-the-art, customer-focused solutions,” says Brad Beakley, President and CEO, Hospitio. “We are delighted to work with PROS and bring our industry expertise to PROS, helping PROS to enhance their airline business strategies so that PROS customers derive even more value, revenue profitability optimization and operational excellence."

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Its vision is to optimize every shopping and selling experience. With over 30 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth.

The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS and our innovative SaaS solutions, please visit our website at


Hospitio is a global consulting firm with offices in the U.S., Europe, Latin America, and Asia offering consulting services in aviation, transportation, hospitality, cargo and logistics, travel technology, and tour and cruise industries. Hospitio engages in strategic commercial consulting, operations consulting, as well as with organizational staffing and development.

You can learn more about Hospitio at

Contact: Hospitio Media Relations: Andrea Rader at

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